About Me - Wade Kawasaki

In his executive role, Kawasaki oversees the twelve Coker Group brands and six operating companies as well as the overall corporate infrastructure, including product development, manufacturing, international business, marketing, sales and distribution, plus strategic planning, acquisitions and business development. He is based out of the Coker Group’s corporate headquarters in Chattanooga, Tennessee, and also has an office in Coker’s West Coast headquarters in City of Industry, California. Read more >>

Wade is also the Founder and CEO of Exports International, an exports management company which specializes in the wholesale distribution of American-made automotive specialty aftermarket products to overseas customers and it is still run by his wife, Rose, today. Exports International represents several U.S. Automotive Aftermarket Manufacturers with their international distribution. Wade’s international business expertise has placed him on several SEMA international delegation trips. He has also been a speaker at CIAPE in China, AAAA in Australia, and the Salão Internacional do Automóvel in Brazil.

On July 28, 2017, Kawasaki was sworn in as Chairman of the Specialty Equipment Market Association (SEMA) Board of Directors at the SEMA Installation Banquet in Pomona, California. Kawasaki has previously been on the board of directors for three consecutive terms. He has spent the last two years as the Chairman-Elect, after winning the election in 2015.

Prior to becoming Chairman, he has served the automotive aftermarket industry for more than three decades and has participated in many committees within SEMA including two terms as SEMA Secretary / Treasurer, two terms as Chairman of the SEMA Show Committee and was appointment by the United States Secretary of Commerce to APAC, Automotive Parts Advisory Council. His list of achievements includes SEMA’s Person of the Year Award, Chairman’s Service Award, Young Executive of the Year Award, among other industry accolades. Most recently, Kawasaki received SEMA SBN’s Athena Award and was inducted into the SEMA Hall of Fame.

About SEMA Board of Directors
SEMA is a trade association that represents the 41-billion-dollar automotive aftermarket. The SEMA Board of Directors is made up of members who work in the automotive industry and volunteer their time to lead and guide the association. The members are elected by SEMA-member companies and represent parts manufacturers, distributors, retailers and services within the automotive aftermarket.

About The Coker Group
The Coker Group is based in Chattanooga, Tennessee and is a family of brands that includes Coker Tire Company Inc., Honest Charley, The Great Race, Phoenix Race Tires, Specialty Wheel, Roadster Wire Wheels, Coker Cycle Company, Chestnut Properties, Wheel Vintiques and others. For more information on the Coker Group contact Marla Moore at 423.648.8559 or marlam@coker.com.

Listed below are some of Wade’s leadership roles:
  • 1993-SEMA National Management Conference Co-Chairman
  • 1994-SEMA National Management Conference Chairman
  • 1994-SEMA Young Executive of the Year Award
  • 1996-2002-Elected to the maximum 3 consecutive terms on SEMA’s Board of Directors
  • 1998-Recipient of Northwood University’s Automotive Aftermarket Management Education Award
  • 1998-Present SEMA Investment Committee
  • 1999-2004 U.S. Department of Commerce Secretary appointed him to APAC (Automotive Parts Advisory Council) a Congressionally mandated Committee focusing on Auto Parts Trade in Asian Markets
  • 2000-SEMA Show Chairman
  • 2001-SEMA Show Chairman
  • 2002-2007 Executive Pastor for Journey Covenant Church
  • 2003-Recipient of SEMA Chairman’s Service Award
  • 2004–Present SEMA International Trade Committee
  • 2005-Present SEMA Secretary Treasurer and Board of Directors Executive Committee
  • 2005-Present SEMA Audit review and Compensation Committee Chairman
  • 2005-Present Founding member SEMA’s Political Action Committee President’s Club

Wade Kawasaki


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